IPL 2022 teams have changed quite a bit in the last few years. For the 2022 IPL, there are two new teams that have been added — the Gujarat Titans and the Lucknow SuperGiants.
The Kings of the IPL are the Mumbai Indians with five IPL titles. Close on their heels are Chennai Super Kings, with four titles, Kolkata Knight Riders with two titles, Rajasthan Royals, Deccan Chargers (who exited the competition), and Sunrisers Hyderbad, with one win each.
The other two IPL 2022 teams competing are Royal Challengers Bangalore and Delhi Capitals.
CSK is the defending champion, and with MS Doni as their talisman and captain, they are the favorites to retain the title in 2022.
Media Rights
Media rights to any big sporting event are the most significant revenue for the concerning party. The biggest source of revenue from media rights is advertising. Media rights combine TV rights and digital rights. These include live events, subscription services, digital microtransactions, memberships, and advanced advertising. The Board of Control for Cricket in India hosts the IPL.
The combined IPL media rights for the next five years of the competition are as high as Rs32,890 crore. This boils down to nearly Rs100 crore per match. The BCCI is expecting to earn over US$7.2 billion over five years. Because of the popularity of the IPL, big media companies like TV18-Viacom, Amazon, Disney, Sony, and Apple will all bid for the IPL media rights for the next five years. Total earnings can even be more if the auction gets heated when all the big dogs want in.
Sponsorships
The IPL is one of the most popular cricket events globally, with 10 star-packed teams competing for the title. IPL team sponsorships for the 2022 season are in excess of Rs 1,000. RuPay and Swiggy Instamart are the main sponsors for the IPL. The Title sponsorship earned the IPL Rs 335 crore from TATA. Ceat has remained as the Strategic Timeout sponsor.
The other official partners are Dream11, Unacademy, CRED, and Upstox. The Orange and Purple Cap partner is Aramco. The official Broadcasters are Star Sports. The official Digital Streaming sponsors are Disney and Hotstar. The Umpire sponsors are PayTM.
Team sponsorships can be made up of Principle Partners, Official partners, Digital partners, Pouring partners, Radio partners, and merchandise partners. These sponsorships add up to massive revenues for the team.
Merchandise
Branded IPL merchandise is another massive stream of revenue for the IPL teams, with millions of fans worldwide. The IPL franchises form partnerships with e-commerce portals to sell their merchandise online. They also form partnerships with companies manufacturing and distributing the merchandise to retail outlets and sporting grounds. These licenses to sell a team’s merchandise can be very lucrative for both the team and the license holder.
Some examples of teams and their license holders or partners are as follows: Performax is the official Jersey partner of the Mumbai Indians. Seven is the merchandising license holder for the Chennai Super Kings. Alcis Sports are Rajasthan Royals’ kitting and merchandising license holders. Myntra is the official Fashion Partner for RCB.
IPL Prize Money
The teams playing in the IPL are motivated to win the title by pride and money. The 2022 IPL prize money is exceptionally lucrative. The team winning the 2022 IPL will get paid INR 20 crore, and the runners-up for this year will get INR 13 crore. Big bucks are up for grabs for the team losing the Qualifier Two match for INR 7 crore. The team losing the Eliminator match gets paid Ind 6.5 crore. The prize money for the Man of the Match award in every game is INR 1 lakh. The prize for the Most Valuable Player of the season, along with the Power Player, Super Striker, and the season’s Game Changer, is INR 12 lakh each. Half of the prize money of the winning team must get distributed among the players according to the rules of the IPL.
Brand Value
The IPL brand value in the 2021 financial year was $4.7 billion. The IPL’s brand value grew 7% in the last year. It is expected to show more growth in 2022 after the effects that COVID had worldwide. The IPL team’s brand value is as follows: CSK leads the IPL with a brand value in 2021 of INR 2,700crore. Mumbai Indians were the second brand at INR 2,500 crore. KKR and RCB follow with INR 540 crore. SH has a brand value of INR 442 crore. DC, PK, and RR have brand values of INR370 crore, INR 318 crore, and INR 249 crore, respectively. Mumbai Indians increased their IPL brand value by 13% in 2022 and have the title of the IPL team with the highest brand value now. Winning the IPL has a significant impact on the brand value of a team.
Ticket Sales
Ticket sales are essential in any big sporting event. The teams earn considerable revenue if they can have a sell-out stadium for a game. The Indian Premier League franchises get a lot of income on a matchday. Ticket prices, merchandising, food, and other beverages account for nearly 20% of a franchise’s overall income. A franchise can earn about INR 400 crore from the sale of tickets alone. The bigger the stars in the two teams competing, the higher the ticket prices. In the last two years, the effect of COVID was evident in the team’s revenues. Investors will be keener to invest in the Indian Premier League’s teams now that the world is getting back to normal.
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